Audience Research

For my audience research i conducted a series of questionnaires which i thought would help me get more of an understanding of how i should make my music video and to give me more of an understanding of how to create it. I asked 10 different people 3 questions each, some inside and some outside of the class.

Do you think a music video is more dependant on the lyrics or just the music itself?

I asked this question with the intention of helping me pick my song or at least narrow down my options. 7 out of 10 people thought that a music video is dependant on the lyrics. I think the reason behind this is that people that enjoy music like to listen to the lyrics and try and understand what the artist is trying to say. Once they have heard the song and understood the lyrics they turn to the music video to see in more detail what the musician is trying to say. The other 3 people which said they thought the music video was dependant on the music itself are people who are not particularly interested in the music and just listen to it for social or convenience purposes.

Do you think that the music video can alter the popularity of the song?

The reason i asked this question was to try and understand how effective music videos are at advertising and promoting the artists music. 10 out of 10 people said no. I asked one of them why they though this and the answer was simple. If the song isn't good, a video is not going to change peoples opinion. This has helped me decide on how to make my music video. I should make it more towards the intention of creating the narrative in video form rather then trying to promote the music within the music video imagery.

Why do you watch music videos?

For this question i had a range of answers but have put them together and come up with an average answer. The most common answer was to do with watching it for pleasure and also to try and understand the song more. This question has helped me understand what i need to make my video like and understand why i would be making it.


Overall Outcome

I think that the Audience research that i have conducted above has helped me make a few simple decisions that will affect my final outcome of my music video. I may conduct more Audience research as i get deeper in to making my video.