Music Video – a music video is a video that plays along side of a piece of music or song. These videos can take different forms, some having narratives which follow and coordinate to the lyrics of the music and some having to relevance to the lyrics or song at all.
‘’ In 1894 when sheet music publishers still ran the music business, Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song The Little Lost Child. Thomas projected a series of still images on a screen simultaneously with live performances in what became a popular form of entertainment known as the illustrated song. ‘’
- this is an extract from an article I found from the internet. It explains just how music videos began and where everything first started. Once the potential was seen within the music video, a small band called ‘talkies’ came along in 1926 and produced a small range of ‘video shorts’. These can be considered some of the earliest music videos.
In 1964, ‘the Beatles’ were rising to fame at an incredible rate and gathered huge audiences. Once they had become aware of there success, they released there first feature film which was considered as a mock documentary which gave the fans a chance to understand there lifestyle whilst at the same time, promoting and marketing there record. If fans didn’t get a chance to see them live, they would get the next closest thing to it, been shown how life was like for them and them fame.
Modern day music has changed extremely erratically. Any music today, has essentially already got a music video. This is because of the recent change in conventions of music videos and what is expected of it now.
Throughout my research I have learnt how music videos firstly started and why they began to produce them. I have also learnt how the Beatles uniquely marketed there music video so that audiences and fans would feel enticed within there lifestyle.
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